As far as the Bulgarian online market is still less developed compared to the western countries, the price comparators are beginning to take the lead.
In the beginning, the portals for comparing the prices of financial and insurance products, such as zastrahovamse.com or moitepari.bg started successfully.
Although, price comparators for different kinds of products are starting to take the lead. One of the most famous is pazaruvaj.com, the second most popular portal is sravni.bg.
If you plan to expand to Bulgaria, we definitely recommend registering at least one of them just to get you among the well-known and most successful e-shops in Bulgaria, and so get faster into people's awareness.
E-shop registration in comparators is almost exactly the same - you need to create a profile on that portal and provide the export of your products (XML feed )from your e-shop. If you feel that the expansion to Bulgaria is above your strength, do not hesitate to contact us through the form and we will gladly help you and advice you.
With Pazaruvaj.com you can easily compare more than 1,500,000 products from 424 e-shops. This price comparator is the largest in Hungary under the well-known name Arukereso.hu and in Romania it is known as Compari.ro.
You can register directly here.
In Bulgaria, the payment model is PPC - which means you pay for the click of the prelink to your e-shop (of course in case of repeated clicks from the same visitor you pay just for one click).
The price of a click in Bulgaria varies from 0.05 to 0.135 leva per click (from € 0.02 to € 0.06).
In the category on the top list on pazaruvaj.com, you can see a detailed pricing list per click for each product category.
Prices are listed net, but for you, who are VAT payers in the EU, this is the final price.
This portal offers some categories of products that are free of charge. The complete list can be found on this page.
If you want to register as a partner on this portal, you must meet the following conditions:
Sravni.bg offers every new client a credit of 20 leva (about 10 €) so that you can test anything on the portal and an introduction to their system (training) free of charge. Registration is simple, just like in the case of the previous portal.
This portal currently has over 100,000 products from 200 registered e-shops, an as far as it is frequently used by Bulgarian clients, it is a great tool for your online marketing in Bulgaria.
Concerning to the development of the overall online market, Bulgaria is still years behind us, as it has only begun to be active from 2009-2010, but in the past 2-3 years, e-commerce grew by 30% - 40% per year.
In Bulgaria, the year 2018 is expected to be one of the most powerful years for the online market so far.
The highest time to expand to Bulgaria :)
Practical article about the costs associated with the localization of an online shop and with the translation of texts on the website. You will gain important insight and valuable know-how that will help you decide how to tackle each item: whether to do it yourself or in cooperation with a specialist agency, or a combination of the two.
After reading the article, you will have a basic overview of the expenses that await you when analyzing the market and choosing an online web platform. You will gain the necessary know-how and insight to help you decide how to tackle each item: whether to do it yourself, with a specialist agency, or whether there is a happy medium.
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